Life Is Good is a brand known for its positive and uplifting approach to outdoor apparel. Catering to those who enjoy spending time outdoors, their products typically blend comfort, functionality, and a laid-back style that encourages an optimistic lifestyle. Their apparel is designed to suit a variety of outdoor activities while promoting a message centered around happiness and resilience. With its roots in Hudson, New Hampshire, Life Is Good has built a reputation for quality casual wear that resonates with active and adventurous individuals who appreciate a positive mindset.